The cost-effective marketing of their business is of importance and interest to business-owners and managers in most types of organisations. Effective marketing plays a critical role in business success. Understanding the the fundamental principles and practice of marketing in a clear and logical way is of paramount use. Together we will start to develop a strategy based on your business model, type, industry and location. We will guide you to explore key tools and tactics to help implement appropriate activity.
- Identify the stages in the marketing planning process
- Understand what creates a strong brand and why it's relevant
- Know what different elements are in the marketing mix
Selecting the right marketing mix elements for your busines
- Identifying implementation issues and considering ways to overcome challenges
- Building the foundations of a relevant and comprehensive marketing strategy.
* "...helped us focus more on marketing and as a result sales have increased and the overall running of the company has improved."
* "...incredibly helpful... many thanks again for your excellent help with us... "
* "...provided a workshop on the importance of web measurement to my network."
* "...very helpful to us and assisted us greatly in making improvements to this important project."
* "... has greatly improved our marketing and PR activities, especially online channels including our own website...."
* "... innovative campaigning, persistence with key potential stockists and efforts to promote Fairtrade beyond its traditional audience."
* "... The result of online activity has been improved sales across our three channels"
* "... empowered to take a more strategic view..."